OpenAudio is Audiohook's initiative to foster data transparency and standards for the audio ad ecosystem. Similar to data clean rooms, OpenAudio is focused on providing data in a secure, protected environment where various dataset can be matched in a privacy-compliant way.
OpenAudio leverages Snowflake's secure data sharing capabilities to enable the sharing of data. Organizations that want to utilize OpenAudio can use their own Snowflake account or Audiohook can provide a Snowflake reader account.
You can learn more about Snowflake reader accounts here.
Updated about 2 months ago