Start a New Campaign

Go to the Campaigns tab in the left navigation in client account.

Click + New Campaign.

1. General Campaign Settings

Fill in the following fields:

Campaign Name

Start and End Dates

Pacing Strategy

Total Budget (either by dollar amount or impression total)

Max Daily Budget (input required for "Fixed Daily" pacing; strongly recommended for "As Fast As Possible")

Pacing Options:

Even - Adaptive Daily (Default)

Even - Adaptive Lifetime

Fixed Daily (requires max daily budget)

Front Loaded

Back Loaded

As Fast As Possible

Choose pacing based on your client's needs and campaign timeline.

2. Audience Targeting

Geolocation

Campaigns must include geolocation targeting. This is a required field to avoid unintentionally serving impressions in unintended locations. You can enter:

ZIP codes

Cities

States

Countries

⚠️ Entering at least one valid geographic target is required.

Audience Segments

Add audience segments by selecting from:

Saved audiences

Creating a new one via + New Audience

You can add one or more audience segments using the Audiences section. These include:

First-party data (like CRM lists or site visitors)

Retargeting website visitors requires the Audiohook pixel to be placed on site and verified

Third-party segments

These have their own CPM costs that will come out of the Max CPM, keep this in mind when selecting and when setting max CPM

Contextual categories (podcasts only)

Verified Contextual - uses transcriptions of episodes to find topics discussed within episode

Declared - What genres podcaster or publisher declared overall for their podcast

When building or editing a campaign, you can include multiple audiences and control logic using:

AND – users must meet all selected audience conditions

OR – users can meet any selected audience condition

EXCLUDE – prevents the campaign from serving to users in the excluded audience

To exclude an audience:

Add at least one audience to include.

Add the audience you want to exclude.

Toggle the audience logic between them to “Exclude.”

3. Inventory Selection

By default, campaigns target all Podcasts, Digital Radio, and Streaming Music

Emerging Inventory is not selected by default

Use toggles to include/exclude inventory types

Inventory playlists not recommended as an updated targeting is coming soon and playlists require additional setup on backend to work in current layout

Brand Suitability (Podcasts Only)

Enable under Inventory > Podcasts by toggling Brand Suitability.

Select providers and thresholds

Applies only to podcasts, not music or radio

More Info

4. Creative Assets

Creatives are composed of the following:

Audio Assets (required — add one or more)

Companion Banners (optional — rarely seen in audio environments)

Tracking Pixels (optional — must select “Start” to track campaign)

You can upload new assets from the Assets tab on the left or directly during campaign setup.

If you assign multiple creatives, budget is split evenly by default

Ratios or percentage-based weights are supported

If you see an alert on the tracking pixel, it may indicate an error. Contact support@audiohook.com or your account manager if unsure.

5. Optimization & Attribution

This section includes:

Max CPM: Includes all costs for 3rd party audiences and platform fees. Default is $16. System will automatically find optimized bidding value to keep under max if possible.