How to install 1x1 Pixel on Shopify

Nowadays, having an eCommerce website is a great way for businesses to extend their reach and maximize their profits. However, to better understand how visitors to your site are engaging with your content, it is important to include a tracking or “pixel” to help measure your website’s performance. One of the types of tracking pixels that can be helpful for this purpose is a 1x1 pixel, which is a small, transparent image file that can be placed on the code of your website. Below, we will discuss how to install a 1x1 pixel on your Shopify eCommerce site.

1. To begin, log in to your Shopify account.

2. Next, find and select the “Online Store” section in the left-hand-side menu.

3. Select the “Actions” button, which is next to the “Online Store” header.

4. From the drop-down menu that appears, select the “Edit Code” option.

5. You will now see two tabs: “Layouts” and “Sections”. Scroll down to “Sections” and select the “theme.liquid” file.

6. You will then see a view of your website’s HTML or code. Scroll down to the bottom of the page and paste your 1x1 pixel code into the footer of your website’s HTML.

7. Once your pixel code has been pasted, select “Save” in the upper right-hand corner of your screen.

Congratulations! You have successfully installed a 1x1 pixel on your Shopify eCommerce site. Be sure to monitor your website’s performance and adjust your strategy accordingly. Best of luck!