Pixel Install for MMPs plus Google Tag Manager
Learn how to use {Feature X}
To fire an Audiohook pixel on transactions in mobile apps that use Mobile Measurement
Platforms (MMPs) like Kochava or AppsFlyer, along with Google Tag Manager (GTM), you'll
need to follow these steps:
1. Integrate MMP's SDK: As mentioned in the article here, integrate the MMP's SDK (Kochava or AppsFlyer) into your mobile app, following their documentation guidelines. 2. Integrate Google Tag Manager: Set up and integrate Google Tag Manager for your mobile app. Google provides detailed guides on integrating GTM for Android and iOS: Android: https://developers.google.com/tag-manager/android/v4 iOS: https://developers.google.com/tag-manager/ios/v5 3. Configure in-app events: Identify the specific transaction event you want to trigger the Audiohook pixel for, and configure this event within the MMP's dashboard. Map it to the corresponding in-app event in your app. 4. Set up Custom Tags in GTM: Create a Custom Tag in Google Tag Manager for the Audiohook pixel. Depending on your marketing platform, you may need to set up a custom HTML tag or image tag with the appropriate parameters. For example, if you are using a server-to-server (S2S) post-back URL, include the Audiohook pixel and other necessary parameters in the tag. 5. Create a Trigger in GTM: Set up a trigger in Google Tag Manager for the Custom Tag created in step 4. This trigger should be activated when the specific transaction event occurs in your mobile app. 6. Link MMP to GTM: In your mobile app's code, send the in-app transaction event data to both the MMP and GTM. For GTM, use the Data Layer to pass the event data. This allows GTM to receive the event information and trigger the Audiohook pixel when the event occurs. 7. Configure post-back URL (optional): If your marketing partner supports server-to-server (S2S) post-backs, set up a post-back URL with your marketing partner. Configure this URL in your MMP's dashboard to send event data to your marketing partner. 8. Test the integration: Trigger the transaction event in your app and verify that the event data is being sent correctly to both the MMP and GTM. Use the MMP's dashboard and GTM's Preview and Debug mode to ensure the Audiohook pixel is fired as expected.
By following these steps, you can fire an Audiohook pixel on transactions in mobile apps
using MMPs like Kochava or AppsFlyer, along with Google Tag Manager. Remember to
consult the specific documentation for each platform, as they may have unique requirements or processes.