Creative Macros

Audiohook allows marketers to add 3rd party tracking pixels to any of their creatives.

This can be accomplished by turning on the tracking pixel toggle when setting up a creative as shown below.

Note that all Macros must include double curly brackets and the text must be in all capitals.

Here is a list of macros that we currently support

Macro
Explanation
{{IP_ADDRESS}}
The IP Address of the User (only provided to attribution partners).
{{HASHED_IP_ADDRESS}}
The MD5 Hash of the IP Address of the User.
{{USER_AGENT}}
The User Agent String of the User.
{{IMPRESSION_ID}}
The Impression ID for the Impression.
{{ADVERTISER_ID}}
The Advertiser ID for the Impression.
{{CAMPAIGN_ID}}
The Campaign ID for the Impression.
{{CREATIVE_ID}}
The Creative ID for the Impression.
{{COUNTRY_CODE}}
The two digit Country Code for the device/user.
{{REGION_CODE}}
The two digit Region Code for the device/user.
{{CITY_NAME}}
The name of the City for the device/user.
{{TIMESTAMP_UTC}}
The current Timestamp in UTC.
{{RANDOM}}
A random number.
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