Guides for Advertisers
Introduction to Audio
Why Audio Advertising Matters
Audiohook Pricing
Understand CPM pricing models in Audiohook and how they impact your campaign costs.
Brand Suitability Overview
What is Brand Suitability. How does it relate to GARM.
Getting Started
Conversion Tracking Tag
This guide will help you understand the purpose of the Audiohook conversion tag, how to easily install it on your website, and how to use the ahTrack function to capture important events.
Audio Production Services
This article outlines the options available for script creation and audio production when working with Audiohook. While Audiohook does not produce audio in-house, we collaborate with trusted partners like Adamatic and utilize AI tools such as Wondercraft and ElevenLabs for demoing scripts. The article also includes a curated list of third-party platforms for those who prefer to use their own service providers.
Adding Additional Users
Companion Banner Ad
Retargeting and Look-Alike Audiences
Custom audiences allow you to reach listeners more effectively by tailoring who hears your ads based on prior interactions or shared characteristics.
Retargeting Exposed Audiences
Retargeting exposed audiences allows you to ensure customers reach their ideal frequency as well as retarget specific content.
Campaign Management
Campaign Setup Guide for Advertisers
Running campaigns directly in the Audiohook platform for your brand
3rd Party Tracking Pixel Macros
The Audiohook compatible macro list to use in any 3rd party tracking pixels
Audiohook Bid Modifiers Guide
Campaign Optimization Guide
This guide explains how advertisers can optimize performance in Audiohook’s platform. Campaign optimizations can be automatic—based on your KPI goal and system-level adjustments—or manual, where you make targeted updates based on performance data.
Base and Max CPM
This guide explains the difference between the base and max CPM campaign settings and how to use them appropiately.
Reporting & Attribution
Reporting Data Schema
Audiohook’s reporting data schema
Attribution Methodology
How does Audiohook approach attribution
Incrementality
What is Incrementality? How is Incrementality used for attribution in Audio campaigns?
Audio Attribution
What is Attribution?
Lookback Window