Campaign Setup Guide for Advertisers
Running campaigns directly in the Audiohook platform for your brand
Start a New Campaign
- In the left menu, click Campaigns.
- Then click + New Campaign.
[screenshot: campaigns_tab_new_campaign]
1. General Campaign Settings
Fill in the following details:
- Campaign Name
- Start and End Dates
- Pacing Strategy
- Total Budget (either by dollar amount or impression total)
- Max Daily Budget
Required if you're using Fixed Daily pacing. Recommended for As Fast As Possible pacing to avoid overspending in one day.
[screenshot: general_campaign_settings]
Pacing Options
Audiohook supports multiple pacing strategies:
- Even – Adaptive Daily (Default)
Adjusts delivery daily to stay on pace
- Even – Adaptive Lifetime
Smooths adjustments across entire campaign
- Fixed Daily
Strict daily budget — no carry-over
- Front Loaded
Heavier spend early in the campaign
- Back Loaded
Slow start, heavier spend toward the end
- As Fast As Possible
Spends entire budget as quickly as possible
Choose the pacing that fits your campaign’s goal and timeline. Fixed and Fast pacing require attention to Max Daily Budget.
[screenshot: pacing_strategy_selection]
2. Targeting Your Audience
Geolocation
You must enter at least one geolocation to make sure your campaign only serves in your intended areas. You can enter:
- ZIP codes
- Cities
- States
- Countries
[screenshot: geo_targeting_input]
Audience Segments
You can:
- Use a saved audience
- Click + New Audience to create one (your campaign will be saved as a draft)
You can add one or more audience segments using the Audiences section. These include:
- First-party data (like CRM lists or site visitors)
- Retargeting website visitors requires the Audiohook pixel to be placed on site and verified
- Third-party segments
- These have their own CPM costs that will come out of the Max CPM, keep this in mind when selecting and when setting max CPM
- Contextual categories (podcasts only)
- Verified Contextual - uses transcriptions of episodes to find topics discussed within episode
- Declared - What genres podcaster or publisher declared overall for their podcast
To combine or refine targeting, use:
- AND – targets users in all selected audiences
- OR – targets users in any selected audience
- EXCLUDE – prevents the campaign from serving to users in the excluded audience
- Add at least one audience to include.
- Add the audience you want to exclude.
- Toggle the audience logic between them to “Exclude.”
To exclude an audience:
[screenshot: audience_segment_builder]
3. Inventory Selection
This determines where your ads will run.
- By default, campaigns target all Podcasts, Digital Radio, and Streaming Music
- Emerging Inventory is not selected by default
- Use toggles to include/exclude inventory types
- Inventory playlists not recommended as an updated targeting is coming soon and playlists require additional setup on backend to work in current layout
[screenshot: inventory_selection_view]
Brand Suitability (Podcasts Only)
Under Inventory > Podcasts, toggle Brand Suitability to enable:
- Select providers and thresholds
- Applies only to podcasts, not music or radio
This ensures your campaign avoids unsuitable podcast content.
[screenshot: brand_safety_toggle]
4. Creative Assets
Your ad is made up of one or more Audio Assets. You can also upload:
- Companion Banners (optional — rarely seen in audio environments)
- Tracking Pixels (optional — must select “Start” to track campaign)
You can upload new assets from the Assets tab on the left or directly during campaign setup.
- If you assign multiple creatives, budget is split evenly by default
- Ratios or percentage-based weights are supported
If you see an alert on your tracking pixel, it may indicate an error. Contact support@audiohook.com or your account manager if unsure.
[screenshot: creative_assets_upload]
5. Optimization & Attribution
Set your Max CPM or keep the $16 default.
You can optionally set a Campaign Goal:
- Website Visits
- Purchases
Campaign goals and Goal Optimization only work if you’ve added and verified the Audiohook Pixel on your site.
Three optimization modes are available:
- No Optimization – default if no pixel is installed
- Partial Optimization – prioritizes delivery first, then performance
- Full Optimization – prioritizes performance even if it reduces delivery
You can also set a Frequency Goal to control how often the same user hears your ad.
[screenshot: optimization_settings]
6. Summary & Submission
- Review your full campaign setup
- Click Submit to launch
You can save as a Draft at any time. If you see a budget error during submission, save as draft and contact support@audiohook.com or your account manager.
[screenshot: campaign_review_and_submit]
Managing Your Campaigns
Customize Campaign View
- Click Customize Columns to show/hide columns
- Click column headers to sort by ascending/descending
[screenshot: customize_view]
Duplicate Campaign
- Use the icon found in the Actions column
- Set a new name and start and end date for the new campaign
- The new copy is inactive by default
- You can change anything except the budget type
[screenshot: duplicate_campaign]
Archive Campaign
- Use the archive icon in the Actions column
- Toggle the Show Archived at the top to see all archived campaigns
- Contact support to restore archived campaigns
[screenshot: archive_campaign]
🔧 Troubleshooting Tips
- Check account status: Confirm account is active in Account Details, contact support to activate
- Review Max CPM vs eCPM: If you're not delivering, your Max CPM may be too low
- Watch for narrow targeting: Too many layers can reduce delivery
Poor performance?
- Check if Audiohook Pixel is installed and verified to enable optimization features to improve performance
- Check for problems with the audio creative (out of season, possible listener fatigue, unclear call to action, etc)