Campaign Setup Guide for Advertisers

When adding a new campaign, fill out the campaign details: Name, Start date, End date, Budget (either dollars or impressions) and Max CPM. If you've already implemented tracking tags, you can set a goal based on the events being tracked. Otherwise, the campaign will be a brand awareness model and not use our computer models to automatically improve campaign performance.

Select your pacing preference. Add a max daily budget when using Fixed Daily or As Fast As Possible. Click "Next" to go to the Targeting section.

Pacing Options:

Choose pacing based on your client's needs and campaign timeline.

Add the geos you want to target. To exclude, add the location, click the dots, and select "Exclude". Excluded locations appear in red.

(Optional) To select specific platforms or environments, click the "Players" tab. Either type to search or scroll through the list. Leaving the field blank defaults to all available inventory.

Go to the Inventory tab.

Click the "Type" field to select inventory types.

(Optional) Use the Genre field to select/exclude podcast genres. Leaving it blank serves all available inventory.

(Optional) The Topics field allows you to search topics with keywords and set a preference on the tolerance for how varied the topics can be from the keyword. Add in as many as possible to avoid limiting the topics to very specific podcast episodes covering the topic. Click the plus button to add the list of topics each time you search a keyword. A trash icon will remove all topics. You can also download topics list to review and use in bid modifiers.

(Optional) The Publisher field allows selecting/excluding specific podcast publishers. Blank defaults to all inventory.

(Optional) Select/exclude networks in the Supplier field. Blank defaults to all inventory.

(Optional) Click "Placement" to specify position, podcast size, and age.

Placement types: preroll, midroll, postroll, reward. Excluding reward will exclude in-app game inventory.

Go to "Audiences" tab to specify demographics, behavioral audiences, and any lookalike or retargeting audiences created previously. Include/exclude gender and age fields as needed.

Custom audiences can be selected from previously created retargeting or lookalike audiences. To create new, save the campaign as draft and go to "Audiences" on the far left.

Type in "Third-Party Audience" to search behavioral audiences. Drag and drop both custom and 3rd-party audiences into new fields to create detailed audiences.

(Optional) Click "Language" to target podcasts in specific languages.

(Optional) Dayparting: all days/times included by default. Exclude days or select specific times to run ads.

(Optional) Click "Brand Suitability" to set preferences for risk levels. More details here.

Click Next to go to "Creatives". Add audio asset, optionally add display assets, and 3rd-party tracking tags.

Check accepted macros here.

Click next or "Optimization". (Optional) Turn on frequency goal to retarget listeners while avoiding overexposure. (Optional) Upload a bid modifier CSV file to adjust how much you are willing to bid based on specific targeting. See our Bid Modifier Guide (coming soon!)

Click "Summary" or Next to review campaign settings.

Click "Save as Draft" or "Create" to save your work.