Brand Suitability Overview
What is Brand Suitability. How does it relate to GARM.
🔒 Brand Safety at Audiohook
“Brand safety is a set of measures that aim to protect the image and reputation of brands from the negative or damaging influence of questionable or inappropriate content when advertising online.”
Brand safety ensures that your ads appear in environments that reflect your brand’s values and avoid associations with harmful or controversial content. This is especially critical in audio, where content is often user-generated or unscripted.
🌍 What is GARM?
The Global Alliance for Responsible Media (GARM) is a cross-industry initiative formed by the World Federation of Advertisers. It provides a Brand Safety and Suitability Framework used to standardize content evaluation across digital platforms.
🔎 GARM Framework Overview
- 11 sensitive content categories (e.g., Hate Speech, Adult Content, Violence)
- 3 levels of risk: Low, Medium, High
- Enables consistent assessment across media types
🎧 How Audiohook Applies Brand Safety in Audio
Audiohook works with leading brand safety providers that analyze spoken-word content using advanced AI, transcription, and contextual analysis—applying the GARM framework wherever possible.
🧠 Barometer
Barometer leads in adapting GARM standards for audio.
- Translates GARM framework to audio using NLP
- Assesses intent, tone, and content
- Enables nuanced risk analysis for podcasts and streaming audio
📄 View Barometer’s GARM-to-Audio Translation Guide (PDF)
▶️ Barometer has developed proprietary tools to measure how well audio aligns with GARM categories and risk levels.
🧬 Sounder
Sounder delivers real-time, scalable audio analysis.
- Transcribes and classifies audio content
- Aligns with GARM suitability ratings
- Supports pre-bid targeting for brand-safe placements
▶️ Sounder helps advertisers avoid unsuitable content before a bid is placed.
🔊 Sonnant
Sonnant specializes in AI-driven content intelligence.
- Tags audio content with risk and topic metadata
- Enables contextual suitability filtering
- Offers flexible controls based on brand preferences
▶️ Sonnant’s tools give brands deep control over where ads appear.
⚙️ Enabling Brand Suitability in Audiohook
Audiohook’s platform allows advertisers to filter content by GARM category and risk level. You can tailor brand suitability preferences to match your unique safety and messaging goals.
📘 Note: Our instructions for enabling brand suitability are currently being updated. Please use our existing guide for now—updated documentation is coming soon.