Companion Banner Ad
Audiohook allows advertisers to include companion banners in campaigns. The process is handled at the account asset level, allowing flexibility to mix and match audio and banner assets during campaign creation. This guide explains how to properly set up companion banners and important considerations.
What Is a Companion Banner?
A companion banner is a visual ad that accompanies your audio creative. It displays on a user’s device alongside the audio player. Companion banners provide additional branding opportunities but have limited visibility compared to the audio itself.
⚠️ Note: Companion banners are optional and should not be relied on as a primary tracking or engagement tool. Audiohook does not support UTM parameters or click tracking for companion banners.
Accepted Banner Sizes
To ensure your banner displays correctly, use the following specifications:
- Size: 300 x 250 pixels
- Format: JPG or PNG only (GIFs are not supported)
- Maximum File Size: 150 KB
Using other sizes or formats may result in the banner not displaying correctly across devices.
Uploading Companion Banners
- Go to the Assets Menu
In your account, locate the Assets menu on the left-hand side of the screen.
- Upload Your Banner
- Click Upload New Creative Asset.
- Name the asset and add optional tags
- Add File and Save Asset
- Upload Audio Assets (if not already uploaded)
Audio assets are uploaded in the same Assets menu, allowing you to pair them later with any uploaded banners during campaign creation.
Using Assets in a Campaign
When building a campaign:
- Select from previously uploaded audio and banner assets.
- Mix and match as needed; each audio creative(s) can be paired with one or more companion banners.
- Click Create to finalize the campaign.
Key Considerations
- Companion banners are limited in exposure—they may not display in every listening environment.
- Audiohook does not use UTMs, or click tracking on companion banners. They are purely brand-enhancement assets.
- Ensure your banners meet the required size and format specifications to avoid display issues.
Conclusion
Companion banners are now managed at the account level, giving you flexibility to pair them with audio assets during campaign creation. Upload your banners in the left-hand Assets menu, select your pairings in the campaign builder, and save your campaign. Remember: companion banners are for branding enhancement, not tracking.