Retargeting Exposed Audiences
Retargeting exposed audiences allows you to ensure customers reach their ideal frequency as well as retarget specific content.
Step 1: Add the Audiohook pixel to the Creative Section
- Navigate to Creatives in the campaign setup.
- Add the following URL to the tracking and attribution section: https://listen.audiohook.com/SPECIFIC-UUID/pixel.png?name=YOU-SPECIFY&attribution=False.
- Set to trigger on Start.
Step 2: Create a New Audience
- Navigate to Audiences in the left menu.
- Click New Audience.
- Enter a clear Audience Name.
- (Optional) Add Tags to help organize and identify your audience later.
Step 3: Select the retarget Audience Model
Under Audience Model, choose one of the following options:
- Retargeting: Re-engage users who have already interacted with your brand.
Step 4: Choose the pixel Data Source
Under Data Source, select one of the following:
- Pixel Events
Adding Rules for Pixel Events
- Click Add Rule.
- A new field will appear with a dropdown menu on the right.
- Choose Event from the dropdown
- Enter the name of the event that you added in Step 1.
Step 5: Save the Audience
Once your data source and rules are configured:
- Review your settings.
- Click Create to save your audience.
📘 Note:
If the Audiohook tracking tag has not been verified, the Create button will be disabled for Pixel Event audiences.
Step 6: Use the Audience in a Campaign
When building your campaign:
- Open the Custom Audience dropdown.
- Select the audience you created.
✅ Best Practices
- Use clear, descriptive audience names
- Upload clean, deduplicated CRM/CDP data for optimal match rates.
- Ensure audience sizes meet minimum thresholds for delivery.
- For best performance, build Look-Alike audiences from high-quality first-party data (such as completed purchases or high-intent site visitors).
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