Multiple Third-Party Segments

Understanding Multiple Third-Party Segments

Navigating your targeted audience and ensuring you reach the maximum amount of people with your campaigns can be a tricky task. Having a clear understanding of the effects of choosing multiple third-party segments for your audience can be essential to the success of your project.

What is a Third-Party Segment?

Third-party segments are typically created and managed by a marketing, analytics, or advertising platform that allows you to target specific groups of listeners. This segmentation tool allows the user to include or exclude certain attributes and behaviors from their targeted audience. Examples of these attributes include age, location, or genre preference.

Will Including Multiple Third-Party Segments Increase My Audience?

Selecting multiple third-party segments for an audience will most likely increase the size of the audience. However, the same listener can be in multiple 3rd party segments.

Is There an Optimal Number of Segments?

The optimal number of third-party segments will depend on the user's specific goal and audience size. If the goal is to increase the audience size, then selecting multiple segments will be the most effective option. However, if the goal is to keep the audience size small, then selecting fewer segments and incorporating filters may be a better alternative.


When considering third-party segmentation for audience targeting, it is important to determine the goal of the campaign and the size of the intended audience. Selecting multiple third-party segments will likely increase the size of the audience, but the same listener can appear in multiple segments.

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